Buying new technology at the right time can save you hundreds of pounds, whether it’s the latest smartphone, laptop, or smartwatch. The tech industry follows predictable release cycles and seasonal sales events, which savvy shoppers can take advantage of. In this guide, we’ll outline the best times to buy new tech each year, including the optimal period for scoring the lowest iPhone prices.

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1. Apple Products (iPhone, iPad, Mac)

Apple’s release cycle is one of the most predictable, making it easier to know when to buy:

• iPhone: Apple usually announces new iPhones in September. Prices for older models drop immediately after the launch.
  • Best time to buy previous-generation iPhone: late September to November.
  • Black Friday and Cyber Monday can add additional savings.
• iPad and Mac: Updates are staggered throughout the year, often in March, June (WWDC), and October.
  • Buying just after a new model is announced ensures older versions are discounted.

Tip: If your main goal is to save, purchase the previous generation right after a new release.

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2. Smartphones from Other Brands (Samsung, Google, etc.)

Android smartphones follow slightly different schedules:

• Samsung Galaxy S Series: Typically announced in February–March, so prices on previous models fall around March–April.
• Samsung Galaxy Note Series: Announced in August, making late summer and early autumn ideal for deals.
• Google Pixel Phones: Usually released in October, so the older Pixel models see price reductions during the same period.

Tip: Wait 1–2 months after the new release to get the best price on previous models.

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3. Laptops and PCs

Laptops and desktops experience seasonal sales aligned with school terms and holidays:

• Back-to-School (August–September): Many retailers discount laptops and peripherals for students.
• Black Friday (late November): Offers include high-end models at the steepest discounts of the year.
• Post-Holiday Sales (January): Remaining stock often sees markdowns to clear inventory.

Tip: Track the model you want and set alerts for these peak discount periods.

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4. Smartwatches and Wearables

Wearable tech often follows the release cycle of smartphones:

• Apple Watch: New models announced alongside iPhones in September. Previous models drop in price immediately.
• Samsung Galaxy Watch: Typically announced in August, discounts follow shortly after.

Tip: Buy older models right after a new release to save 20–30%.

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5. TVs, Cameras, and Other Gadgets

• Televisions: Best deals are usually during Black Friday, Cyber Monday, and Super Bowl sales in early February.
• Digital Cameras: Price drops often coincide with CES (January) and Photokina (September) announcements.
• Gaming Consoles: New console generations typically release in November, with older models discounted immediately.

Tip: Follow release events and plan purchases 1–2 months after new models hit the market.

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How Timing Can Save Hundreds on an iPhone

By understanding Apple’s predictable schedule:

• Buying the previous iPhone model after a new launch in September can save £100–£200 depending on the model and storage.
• Black Friday, Cyber Monday, and end-of-year promotions can add extra discounts or bundled deals with AirPods or cases.
• Carrier deals: Switching providers or signing up for a new plan during these periods often provides bill credits or trade-in bonuses, adding further savings.

Table: Ideal Buying Periods for Key Tech

Tech Category	Best Time to Buy	Potential Savings
iPhone	Sept–Nov (previous generation)	£100–£200
iPad/Mac	After announcement (Mar, Jun, Oct)	£50–£150
Samsung Galaxy Phones	1–2 months after launch	£50–£150
Laptops & PCs	Aug–Sep, Nov (Black Friday), Jan	£50–£300+
Smartwatches	Post-new model release	20–30%
TVs & Cameras	Black Friday, CES, Photokina	£100+
Gaming Consoles	Post-new console release	£50–£150

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Additional Tips for Maximum Savings

1. Sign up for alerts: Retailers often send early notifications for sales.
2. Trade-in your old device: Especially for iPhones, trade-ins can offset the cost significantly.
3. Compare multiple retailers: Prices vary between online and in-store promotions.
4. Use cashback and credit card deals: Some cards or apps offer extra cashback during peak sales.
5. Be patient: Waiting 1–2 months after launch usually gives the best balance between availability and discount.

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Conclusion

Timing your tech purchases can save you hundreds of pounds each year, especially with Apple products like the iPhone. By knowing when new releases occur and aligning your purchases with seasonal sales events, you can enjoy the latest gadgets without paying full price.

Remember: patience and planning are your best tools when hunting for deals. Even high-demand devices like the latest iPhone can be obtained for significantly less if you buy at the right time.